Technology

Elon Musk's Intriguing Turnaround on Apple's Mixed Reality Headset Amidst Previous Skepticism

Published January 22, 2024

Recently, Tesla Inc. TSLA CEO Elon Musk exhibited a swift change in his stance towards the burgeoning mixed reality technology, specifically targeting Apple Inc.'s AAPL upcoming Apple Vision Pro. Known for his forthright opinions, Musk's initial criticism of mixed reality offerings gave way to a surprising expression of curiosity and anticipation to 'try' the novel device from Apple, a notable player in consumer electronics and technology innovation.

Elon Musk's Initial Dismissal

Over the weekend, Elon Musk partook in a social media exchange that showcased his less than enthusiastic view on mixed reality headsets. This digital dialogue emerged in response to a meme implying skepticism towards the practicality and societal impact of these technologies—a view Musk momentarily echoed.

Apple's Foray into Mixed Reality

Apple Inc. AAPL, renowned for its breakthrough products and as a leader in the tech industry, is reportedly on the precipice of entering the mixed reality space with the Apple Vision Pro. Apple's track record of redefining consumer experiences with its products adds a layer of high expectation to their latest venture. The potential impact on markets and consumer behavior is significant, considering the company's status as a major global tech entity, not to mention its financial stature reflected by its $274.5 billion revenue milestone in 2020 and its valuation as the world's most valuable company since January 2021.

Elon Musk's Anticipatory Shift

Despite his initial skepticism, Musk's subsequent intrigue towards the Apple Vision Pro highlights the dynamic nature of tech industry leaders' perceptions of emerging technology. His keenness to 'try' the mixed reality headset displays a recognition of Apple's formidable presence and influence in consumer technology. Given Tesla's TSLA own pioneering status in electric vehicles and clean energy, Musk's openness to new innovations—even from potential competitors—is telling of his broader commitment to technological advancement.

Investor Implications

For investors holding stocks in Tesla TSLA and Apple AAPL, this dialogue between titans of industry may suggest underlying currents that could influence stock performance. The interplay between Tesla's sustainable transport and energy ventures and Apple's ambitious mixed reality projects may open doors for prospective partnerships or, conversely, herald the beginning of a new professional rivalry within the tech landscape.

Multinational, CEO, Innovation