AdTheorent to Showcase at the Needham Growth Conference

NEW YORK, Jan. 02, 2024 (GLOBE NEWSWIRE) -- A leader in the use of machine learning for advertising effectiveness, AdTheorent Holding Company, Inc. ADTH, has confirmed its participation at the upcoming Needham Growth Conference. This event is a notable platform for companies to connect with institutional investors, showcasing their business strategies and growth prospects.

AdTheorent at the Forefront of Privacy-Forward Advertising

ADTH, recognized for its advancements in programmatic advertising technology, leverages a privacy-first approach to help its clients achieve measurable results. Its proprietary machine learning techniques enable a deeper understanding of ad performance without compromising user privacy. This is especially critical in the current climate where data protection regulations and consumer concerns are intensifying.

Investment Considerations in a Privacy-Conscious World

Investors attending the Needham Growth Conference will be looking for companies like ADTH that prioritize ethical data practices while driving performance. The landscape of digital advertising is in flux, with a growing emphasis on respecting consumer privacy while still providing targeted marketing solutions. ADTH's technologies position it well in this evolving market.

Connecting with BBY

Retail titan Best Buy Co., Inc. BBY, with its expansive electronics marketplace, is a potential beneficiary of ADTH's advertising advancements. As retail competition intensifies, particularly in consumer electronics, BBY could leverage ADTH's solutions to enhance its marketing efficiency and maintain its industry leadership.

AdTheorent, BestBuy, Investment