Stocks

Netflix Stock Reaches New Heights: Is a Split Imminent?

Published December 13, 2024

Netflix Inc. (NFLX) has seen its stock price rise above $900, leading to discussions about a possible stock split. This increase is part of a larger trend in the stock market, especially among big tech companies, influenced by recent advancements in artificial intelligence (AI) technologies and chip production.

Recent Developments: Since reaching a low point in 2022, Netflix’s share prices have skyrocketed more than fivefold. The broader S&P 500 index has also enjoyed a substantial recovery, climbing 70% since the market downturn in October last year. Notably, companies like Nvidia Corp. (NVDA) and Deckers Outdoor Corp. (DECK) have instituted stock splits this year, suggesting a trend that Netflix might follow.

Market Insights: Ken Mahoney from Mahoney Asset Management observed, “When the stock price climbs into the high hundreds, it often raises expectations that a stock split might be on the horizon.” He added, “It wouldn’t be unexpected for Netflix to take this step during their next earnings report.” A stock split typically makes shares more accessible to a wider array of investors, potentially adding to the company's market value.

As of now, Netflix has not commented on the possibility of a stock split in response to inquiries.

Growth Factors: The surge in Netflix’s stock can also be attributed to its expansion efforts, especially in international markets, alongside improved profit margins. Analysts predict that further revenue increases are likely due to rising subscription costs in foreign markets and enhanced advertising revenue. Despite this optimism, the company's high valuation could deter some potential investors if it fails to meet earnings targets.

Implications of the Rise: The recent increase in Netflix’s stock price is notable but aligns with a broader context. Financial analyst Jim Cramer recently expressed strong confidence in Netflix as shares approached $934. This bullish sentiment is echoed by JPMorgan analyst Doug Anmuth, who has raised his price target for Netflix from $850 to $1,010, citing significant subscriber growth and the potential of growing ad revenue.

Record-Breaking Events: Netflix recently celebrated a major milestone with the Jake Paul vs. Mike Tyson boxing match, which became the most-watched sporting event on the platform, drawing in 60 million households live. This accomplishment highlights Netflix’s expanding influence within the streaming industry and its capability to attract large audiences.

Current Stock Price: As of recent trading, Netflix's stock was slightly up at $204.60 during pre-market hours after closing at $203.68 on the previous day.

Analyst Perspectives: According to the latest ratings from analysts at JP Morgan, Citigroup, and Canaccord Genuity, the average price target for Netflix stands at approximately $956.67, indicating a potential upside of 3.48% for the company. This collective outlook shows confidence in Netflix's continued growth.

Netflix, Stocks, Market