J Balvin and Cheetos Partner Up to Empower Latino Community with $25,000 Deja tu Huella Grant

In an inspiring collaboration aimed at uplifting the Latino community, global music phenomenon J Balvin and the iconic snack brand Cheetos®, which is part of PepsiCo, Inc. PEP, have joined forces to find the next Deja tu Huella™ (Leave Your Mark) ambassador. This year, the chosen ambassador is set to receive an impressive $25,000 grant to propel their initiatives. Moreover, the winner will not only share the stage with J Balvin during the prestigious Billboard Latin Music Week but will also feature prominently in the Cheetos Community College Tour slated for this fall.

Empowering the Latino Community

The Deja tu Huella campaign aims to celebrate and support the next generation of Latino leaders. By partnering with J Balvin, a respected figure in the Latino community, Cheetos provides an expansive platform for the ambassador to showcase their work and make a tangible impact on the community. Notably, granting this opportunity aligns with PepsiCo's broader commitment to fostering diversity and engagement across all communities through its products and initiatives.

Prominent Exposure and a Celebrated Partnership

The spotlight does not end with the monetary grant, as the new Deja tu Huella ambassador will receive significant exposure by appearing next to J Balvin at a key event for Latin music artists and industry professionals. The Cheetos Community College Tour also promises to be a ground-breaking endeavor, providing a stage for the ambassador to connect with college students and spread their inspiring message across the country.

This strategic move indicates PepsiCo's dedication to utilizing its brand power not only for business growth but also for making a difference in society, especially within historically underserved communities like the Latino population.

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