Infosys and ATP Extend Partnership to Continue AI Innovations in Tennis

Infosys Limited INFY, a global leader in next-generation digital consulting, technology, outsourcing, and services, has announced the extension of its strategic partnership with the Association of Tennis Professionals (ATP). This collaboration is now set to continue until 2026, with a strong focus on accelerating artificial intelligence (AI) innovations within the professional tennis sphere.

Enhancing Tennis with Technology

Known for its robust digital offerings, INFY has been a pivotal player in the sports technology domain. Since initiating the partnership with ATP, Infosys has brought numerous cutting-edge technologies to the forefront, enhancing the way fans, players, and coaches engage with the game of tennis. This partnership renewal underscores the shared commitment of both organizations to push the boundaries of tech-driven sports experiences.

A Commitment to Mutual Growth

The extended alliance promises to bring AI-first approaches that could revolutionize areas such as player performance analysis, game strategy, and fan engagement. For INFY, headquartered in Bengaluru, India, this move is aligned with their international business strategy, reinforcing their presence not only in North America and Europe but also within the global sports industry.

By leveraging AI, machine learning, and advanced analytics, INFY aims to deliver innovative solutions that will shape the future of tennis. ATP's continued trust in INFY's capabilities reflects the value and transformation Infosys has imparted in the past, making this partnership a testament to Infosys' proficiency in navigating the confluence of technology and sports with finesse.

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