Companies

Air Canada Introduces Musical Travel Guides Featuring European Hotspots

Published May 4, 2024

Air Canada has launched an innovative platform designed to enhance the travel experience for its passengers by combining music with travel. Capitalizing on the emotional connection between music and destinations, the airline is set to musically transport passengers to three beloved European cities: Amsterdam, Barcelona, and Paris. This new initiative seeks to provide travelers with a unique auditory journey through custom-curated playlists that encapsulate the essence of each highlighted city.

Discovering Cities Through Sound

The immersive experience is made possible through creative collaboration with local artists who reveal their personal soundtracks associated with these cities. These insider perspectives offer passengers an audial tour that enriches their understanding and appreciation of the varied cultural landscapes. The playlists, carefully selected to echo the vibes of Amsterdam, Barcelona, and Paris, will be readily accessible on two platforms. Travel aficionados and music lovers alike can explore these carefully crafted playlists on Air Canada's enRoute website, as well as on the leading audio streaming platform, Spotify Technology SA SPOT.

Diverse Audio Offerings on SPOT

Spotify Technology SA, trading as SPOT, is at the forefront of providing audio streaming services to a global audience from its headquarters in Luxembourg, Luxembourg. Its participation in Air Canada's musical guides aligns with SPOT's ethos of connecting listeners to a world of diverse musical expressions and facilitating unique listening experiences. As such, these musical travel guides not only provide a soundtrack for travelers but also showcase Spotify's vast repository of music, suitable for any journey, whether actual or imagined.

AirCanada, Music, Travel