1913 Mercer 35-J Raceabout: A Testament to Brass Era Engineering to Be Auctioned After Single Family Stewardship

Grosse Pointe, Michigan, witnessed a stirring announcement on July 12, 2024, that has captivated the realm of classic automobile enthusiasts and collectors alike. A highlight of this year's auction season emerges as a 1913 Mercer 35-J Raceabout—renowned for its Brass Era craftsmanship—prepares to go under the hammer at the prestigious Broad Arrow Monterey Jet Center Auction. What sets this vehicle apart is not only its age and exceptional condition but its remarkable provenance, having been cherished by a single family since 1959.

The Allure of the Brass Era Masterpiece

The 1913 Mercer 35-J Raceabout stands as a beacon of automotive achievement during the Brass Era, a time when industrial artistry and motoring enthusiasm converged. The Raceabout model, with its open-cockpit design and high performance for the era, has long been celebrated by collectors for its purity of purpose and driving enjoyment. This particular model, with its meticulous upkeeping and storied history within one family's care, brings forth a unique investment opportunity—a chance to own a piece of automotive lore.

A Unique Investment Chronicle

As investors scour diverse markets for unique opportunities, artifacts such as the 1913 Mercer 35-J Raceabout exemplify alternative investment options. The allure transcends the boundaries of the conventional—it is a memento of a bygone era, an asset with potential appreciating value, and a statement in any prestigious collection. The provenance and single-family ownership since 1959 further escalate its rarity and desirability. Companies like Hagerty HGTY, specializing in automotive culture and market insights, underscore the significance of such investments in classic cars. Meanwhile, tech giant Meta Platforms, Inc. META, headquartered in Menlo Park, California, showcases how technological advancements can intertwine with tradition, bridging heritage and innovation.

BrassEra, Auction, Investment