Companies

High Tide Hits a Milestone with Over 1.5 Million Cabana Club Loyalty Members

Published August 9, 2024

High Tide Inc. HITI, a prominent vertically integrated cannabis company based in Calgary, Canada, has reached a significant milestone in its customer engagement strategy. The Alberta-based company is proud to announce that its Cabana Club loyalty program has seen a surge in membership, crossing the 1.5 million mark across Canada. This growth signifies a robust increase of 5% since June 13, 2024, which when annualized, translates to an impressive growth rate of 37%. The Cabana Club has been central to High Tide's customer retention efforts, offering various benefits that have evidently resonated well with the cannabis consumers in Canada.

Member Engagement and Growth

The Cabana Club loyalty program has been a cornerstone in fostering strong relationships between High Tide and its customers. Its success is a testament to the company's commitment to providing value and satisfaction to its members, which is reflected in the rapid membership growth. HITI's strategic focus on customer service and exclusive member rewards have contributed to the increase in memberships, solidifying the company's position in the competitive cannabis market.

Strategic Benefits for High Tide

For High Tide, the expanding membership base is more than just a number; it represents a strategic advantage. With more than 1.5 million members, HITI can leverage this vast network to enhance its marketing efforts, personalize customer experiences, and ultimately drive sales. The data collected through the program enables the company to better understand consumer behavior and preferences, leading to more effective product development and targeted promotions. The Cabana Club is an invaluable asset in HITI's pursuit of continued growth and market dominance in the cannabis sector.

HighTide, CabanaClub, Growth