Pioneering Analysis of Unified Commerce in Australia's Retail Sector by Manhattan Associates, Google Cloud, and Zebra

SYDNEY, July 16, 2024—In an industry-leading move, Manhattan Associates Inc. MANH has laid out the findings from a groundbreaking study on unified commerce in Australia's specialty retail segment. This study, spearheaded by analytical firm Incisiv, is a collaborative effort with tech giants Google Cloud and Zebra Technologies. The comprehensive analysis offers unprecedented insights into the integration of in-store and digital retail operations, setting a new benchmark in the retail landscape.

Relevant Context of MANH

Manhattan Associates, Inc. is a pioneer in software solutions that are crucial for streamlining supply chains, managing inventories, and enhancing omnichannel operations for a diverse clientele, including retailers, wholesalers, manufacturers, logistics firms, and various other organizations. Based out of Atlanta, Georgia, Manhattan Associates is at the forefront of innovations that shape the efficiency and effectiveness of commerce both in physical stores and online platforms.

Revolutionizing Retail Through Data-Driven Insights

The detailed joint study by MANH, Google Cloud, and Zebra Technologies explores how unifying digital and physical shopping experiences can lead to more insightful decision-making for retailers. By harnessing the power of data analytics, this endeavor is altering the retail industry's approach to customer engagement and inventory management, and could potentially set the stage for new strategies in satisfying the modern consumer's demand for seamlessness and personalization.

investment, retail, Australia