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The Impact of ChatGPT on Microsoft Bing's Market Share

Published January 19, 2024

Microsoft Corporation MSFT, a titan in the field of technology, continuously seeks out innovations to bolster their suite of products. Despite the addition of the Artificial Intelligence tool ChatGPT to Microsoft Bing, recent data indicates that the market share of this search engine remains relatively unchanged, challenging the advent of AI in the competitive landscape of web search engines.

Microsoft's Persistent Growth

MSFT is not only recognized for its foundational role in personal computing with its operating systems and software suites but also for its foray into consumer electronics and personal computers. Known for the Windows OS, Office applications, and Edge web browser, Microsoft has consistently been at the forefront of technological advancement. Its presence is further emphasized by reputable listings, such as the Fortune 500 ranking and its stature as a central player among the Big Five of the U.S. IT industry.

Google's Unwavering Dominance

Despite the ingenuity behind integrating the ChatGPT AI into Bing, Google maintains a formidable grasp on the web search market. MSFT's strategic move aimed to lure users and extend time spent on Bing, and while these metrics show some increase, Google's dominance is a testament to the strength and loyalty of its user base. This reality creates a challenging environment for competitors vying for a more significant slice of the market share.

Microsoft, Bing, ChatGPT