Busy Philipps Becomes the Face of Stir as the 'Milf on the Shilf' for Single Parents this Holiday Season

DALLAS, Dec. 11, 2023 — Single parents may be getting a boost in confidence and companionship this holiday dating season thanks to actress Busy Philipps. Known for her honest take on motherhood and life, Philipps has teamed up with dating app Stir, created under the Match Group MTCH, to promote the playful concept of 'Milf on the Shilf.' This initiative is part of an endeavor to encourage single moms and dads to rediscover the excitement of dating and embrace their 'Milf' or 'Dilf' persona during the festive period.

Empowering Single Parents During the Holidays

With the holiday season often amplifying feelings of loneliness for some single parents, Stir’s campaign seeks to provide a lighthearted and encouraging message. Philipps, herself a single mom, embraces the role of 'Milf on the Shilf' with the aim of inspiring other single parents to feel comfortable with the idea of putting themselves out there again.

A Wink to the Holi-dating Spirit

Stir, which is specifically tailored towards single parents, hopes that the introduction of the 'Milf on the Shilf' concept will not only encourage single parents to date but also to enjoy the process while doing so. This campaign echoes the witty and fun nature of Stir’s approach to online dating, highlighting that single parents can both manage their family commitments and pursue personal happiness through romantic connections.

About Match Group and Stir

Match Group, a significant player in the online dating sector, operates multiple dating services, including Tinder, Hinge, OkCupid, and MTCH about Stir. The launch of Stir has marked the Group’s expansion into the niche market of single parents seeking companions. The app boasts features aimed at understanding the unique dating dynamics and time constraints of single parents.

Philipps, Stir, Dating