Ad-Supported Streaming Services Dominate TV Viewership in Southeast Asia, Magnite Study Shows

A comprehensive study conducted by Magnite, Inc. MGNI has shed light on the evolving television viewership trends in Southeast Asia. The findings reveal a significant shift towards ad-supported streaming services, with an astounding 71% of TV viewers in the region now engaging with this format. As traditional linear TV faces a decline, brands and advertisers are taking notice of the vast opportunities that streaming platforms offer, capitalizing on the scale and impact these services provide.

The Rise of Ad-Supported Streaming Services

The transition to ad-supported streaming services signifies a transformation in how audiences in Southeast Asia consume television content. This shift aligns with global trends, where viewers prefer the on-demand and diverse nature of streaming content, which often comes with the added benefit of being free or lower cost due to ad integration. The MGNI study distinctly highlights the extensive reach these platforms provide for brands looking to engage with audiences across the region.

Implications for Marketers and Advertisers

For marketers and advertisers, the increasing popularity of ad-supported streaming services in Southeast Asia offers a fertile ground for promotional activities. With the ability to target ads more effectively and align them with viewer preferences, ad-supported platforms offer a more nuanced and efficacious avenue for brand impact. Magnite's report indicates that as streaming continues to grow, so too will the potential for advertisers to reach their desired demographics with precision.

Magnite, Inc. at the Forefront

At the core of this shift in viewership and advertising trends is Magnite, Inc. MGNI, which has established itself as an independent leader in the advertising sales platform space. Headquartered in Los Angeles, California, and with a global reach, MGNI supports the advertising ecosystem by providing a marketplace for publishers and advertisers to transact effectively. This recent research by Magnite underscores its commitment to understanding and evolving with the media consumption patterns worldwide.

Streaming, Advertising, SoutheastAsia