Nexxen SSP and Taiv Team Up to Augment Connected TV Out-of-Home Advertising Solutions

In a significant development within the advertising industry, Nexxen SSP, a prominent platform for programmatic advertisements, has announced a strategic partnership with Taiv, a technology company specializing in Connected TV (CTV) solutions. The collaboration is poised to leverage CTV out-of-home (OOH) advertising, driving innovation and presenting fresh opportunities for brands and advertisers. With the advertising landscape continuously evolving, the alliance between Nexxen SSP and Taiv signals a new chapter in targeting consumers through CTV, an arena that is witnessing accelerated growth.

Revolutionizing Brand Engagement Through CTV OOH

The synergy between Nexxen SSP and Taiv is expected to tap into the growing interest in CTV OOH advertising. By combining Nexxen SSP's programmatic ad capabilities with Taiv's advanced CTV technology, brands will be able to reach audiences through engaging and immersive TV content that extends beyond traditional home settings. This innovative approach is geared towards capturing the attention of consumers in public spaces where CTV screens are present, such as bars, restaurants, and transit hubs. The partnership is a game-changer for advertisers looking to diversify their strategies and capitalize on the untapped potential of CTV OOH.

Strategic Advantage in the Expanding Market

The collaboration between Nexxen SSP and Taiv is not only timely but also strategically advantageous, given the surge in CTV adoption among consumers. The initiative is set to provide brands with a competitive edge, allowing them to connect with audiences in a more dynamic and contextualized manner. With this partnership, the companies are streamlining access to premium CTV OOH inventory, which is a valuable resource for advertisers aiming to make an impact in an increasingly cluttered digital environment. As the market for CTV continues to expand, this joint effort solidifies the commitment of both Nexxen SSP and Taiv to innovation and excellence within the advertising domain.

Companies such as Telaria, Inc. TRMR—which offers online video advertising services—are indicative of the industry's overall shift towards video-centric advertising solutions. TRMR, headquartered in New York, New York, exemplifies the kind of technological advancement and market agility that partnerships like the one between Nexxen SSP and Taiv aim to further foster.

partnership, advertising, CTV