FinTech

Bridgeline and Xngage Power Up Optimizely with Enhanced Search Solution

Published November 14, 2023

WOBURN, Mass. — Bridgeline Digital, Inc. BLIN, a prominent digital engagement company, in collaboration with the recognized eCommerce solutions firm Xngage, has proudly introduced a new, advanced connector. This powerful enhancement, the Xngage Connector, integrates seamlessly with Bridgeline's cutting-edge AI-driven HawkSearch software, optimizing its capabilities within the Optimizely platform. This partnership signifies a strategic move to enhance search functionalities and improve online experiences for customers utilizing the comprehensive digital experience platform provided by Optimizely.

Unveiling the Xngage Connector

With the digital landscape constantly evolving, the launch of the Xngage Connector for Bridgeline’s HawkSearch signifies a pivotal advancement. HawkSearch, renowned for its intelligent search algorithms, will benefit from a deeper integration with Optimizely’s extensive Content Management and Digital Marketing suite. This collaboration aims to provide an enriched, more intuitive search experience for users, bolstered by AI and machine learning enhancements.

Bridging the Gap in eCommerce

Both Bridgeline and Xngage share a vision for transforming the way businesses engage with their online audiences. By leveraging HawkSearch’s AI capabilities within the Optimizely environment, companies can now expect to deliver a higher level of personalized content. This caters to the increasing demand for tailored user experiences, which is crucial in driving conversion rates and ensuring customer satisfaction in the eCommerce domain.

Anticipating Market Response

The joint endeavor by Bridgeline Digital and Xngage underscores their commitment to innovation in the digital space. Bridgeline’s BLIN presence in the industry as a significant participant is further solidified through this strategic partnership. The market anticipates the integration of the Xngage Connector with HawkSearch to result in elevated user engagement and satisfaction, thereby potentially influencing the performance of BLIN stock in the investment community.

Bridgeline, Xngage, Optimizely