Companies

Cineverse Boosts Horror Content Offerings With Industry Veterans and New Bloody Press Imprint

Published November 16, 2023

Cineverse (CNVS), a rising star in the entertainment sector, is set to enrich its horror brand 'Bloody Disgusting' with a dynamic expansion into the audio space and the creation of a fresh publishing division named 'Bloody Press'. This strategic move aims to leverage the horror genre's surging popularity, particularly following a record-breaking month for advertising revenue and podcast downloads. To spearhead this initiative, Cineverse has appointed Tom Owen as the Managing Director of Audio and Pacific Obadiah as Head of Original Programming. Both individuals are expected to harness their considerable industry experience to further propel the brand's success in the digital storytelling realm.

Experienced Leadership for Ambitious Audio Push

Tom Owen, taking the reins as Managing Director of Audio, will oversee the brand’s audio content production and strategy. His leadership is anticipated to amplify the brand's presence in the podcasting industry, while Pacific Obadiah's role as Head of Original Programming will focus on creating innovative horror narratives that captivate audiences worldwide. Their combined expertise is viewed as a crucial ingredient for the brand's continued development and success in a competitive landscape. These strategic appointments have been well-received in the investment community, reflecting positively on CNVS's commitment to growth and innovation.

Cineverse's Horror Brand Reaches New Heights

By utilizing the momentum garnered from a record-setting performance in ad revenue and downloads, Cineverse is poised to take the horror content market by storm, setting a high bar for future progression. With 'Bloody Disgusting' as a testament to their content creation capabilities, the expansion into audio and publishing realms through 'Bloody Press' signals Cineverse's ambition to dominate the horror niche and provide unparalleled experiences for fans and stakeholders alike. While CNVS is at the forefront of this venture, it's interesting to note parallels in content diversification and expansion strategies by major players such as Electronic Arts Inc. (EA), a leader in the video game industry, which also prioritizes creative storytelling to captivate global audiences.

audio, publishing, horror