Audiencerate Accelerates Its International Expansion: Nicola Boschetti Appointed to the Board of Directors of Audiencerate Italy

In a significant move towards enhancing its international presence, Audiencerate, a prominent player in the field of data intelligence and AI solutions for digital marketing, has successfully appointed Nicola Boschetti to the Board of Audiencerate Italy. Boschetti's extensive leadership experience makes him a valuable asset to the company as it aims to grow further.

Having held key positions at renowned multinational companies including General Electric, Microsoft, and Ferrari, Boschetti is well-equipped to drive the company’s strategic initiatives. Notably, he was instrumental in the NYSE IPO at Ferrari, showcasing his profound expertise and capability in managing large corporate ventures.

With a solid foundation in financial markets and corporate strategy, Boschetti will collaborate closely with Gianluca Leotta, the founder of Audiencerate, and Marco Del Tongo, the Chief Executive Officer. Their joint efforts will focus on expanding the organization’s footprint in the MarTech and AdTech industries.

Strengthening Strategic Partnerships

One of the key objectives of Boschetti’s role will be to fortify the global partnership between Audiencerate and Microsoft. This collaboration aims to drive innovation within the marketing ecosystem and enhance advertising platforms through advanced AI and Azure-based technologies. With Audiencerate identified as an AI Cloud Partner and a part of the ISV Success Program, it distributes its SaaS solutions through the Microsoft Marketplace, which plays a crucial role in its go-to-market strategies.

Gianluca Leotta expressed enthusiasm over Boschetti's appointment, highlighting his rich experience in finance and technology as crucial for Audiencerate’s future endeavors. "Our vision is clear: to innovate continuously and establish a future where data and AI redefine digital marketing, with our partnership with Microsoft being a pivotal component of this strategy," he remarked.

Looking Forward

CEO Marco Del Tongo also shared his insights on the importance of this new addition to the board. He emphasized that Boschetti's expertise would further enhance their organizational framework, leading to accelerated growth and optimization of their solutions.

On his part, Nicola Boschetti expressed excitement about joining Audiencerate, focusing on both organic and inorganic growth strategies. He remarked on the vast potential of data intelligence and AI in shaping the future of digital marketing and recognizes Audiencerate's position as a forward-thinking company ready to lead this transformation.

About Audiencerate

Operating in the MarTech and AdTech landscapes, Audiencerate is recognized globally as a Google Data Provider. The company specializes in data management, activation, and analysis for digital advertising, striving to leverage cutting-edge technologies and AI to optimize advertising campaigns for brands, agencies, and platforms. Looking ahead, Audiencerate is committed to a strong international expansion strategy, marking it as a leader in digital marketing innovation.

Audiencerate, Expansion, Boschetti