The Influence of Fox News on Political Kingmaking

Within the dynamic world of politics and media, the interplay between news networks and political figures is a subject of continued analysis and interest, particularly as it pertains to potential kingmaking abilities. Fox Corporation FOX, an American mass media giant based in New York City, has notably taken an active role in featuring political personalities on its platform. During a pivotal period in American politics, starting from the week of the 2020 election extending through to February 2021, Fox News showcased a significant focus on Republican politician Ron DeSantis. The Tampa Bay Times reported an astounding frequency of appearances, tallying 113 invites within the span of several months—a near-daily occurrence for DeSantis on the network.

Ron DeSantis and Fox News: An Overview of Appearances

As the potential 2024 Republican presidential field took shape, Fox News appeared to throw its considerable influence behind Ron DeSantis. This strategic move could be interpreted as an attempt to position DeSantis as a leading candidate within the party. However, in the broader context of media influence on political trajectories, such focused coverage does not unilaterally confer the status of a frontrunner or guarantee electoral success. It reveals an intricate dance between media platforms and political ambition, where networks like Fox News wield the power to amplify voices and perspectives, shaping the political discourse to an extent.

Assessing the Impact of Media on Political Fortunes

The case of DeSantis' frequent appearances on Fox News leads to questions about the network's impact on political fortunes and the shaping of public opinion. While exposure undoubtedly plays a role in a political figure's recognition and favorability, the capacity of a single network to crown a political kingpin remains arguable. Moreover, the relationship between media entities and political candidates is a reciprocal one, each seeking to benefit from the other's influence and audience. For FOX, the inclusion of prominent political figures like DeSantis may align with their editorial direction and audience preferences, potentially affecting viewership ratings and advertising revenues. Conversely, for politicians, such appearances offer a platform to reach and engage with a subset of the electorate.

Media, Politics, Influence