Markets

Apple's Taiwanese Suppliers Witness October Sales Growth Amid Seasonal Trends

Published November 14, 2023

In a market where seasonal sales trends are often predictable, Citi analyst Atif Malik has highlighted an interesting anomaly in the performance of Apple Inc's AAPL Taiwanese contract manufacturers. The notable companies, including heavyweights such as Hon Hai Precision Industry, Pegatron, and Wistron, have disclosed their total October monthly sales figures, showing an unexpected growth despite traditional seasonality.

Understanding the Sales Surge

Atif Malik pointed out that these suppliers saw a combined sales increase of 10% month-on-month, which notably contrasts with a year-on-year decline of 3%. This resurgence bucks the average 4% month-on-month seasonal growth observed over the past three years. Such performance hints at a potential resilience in consumer demand for Apple's products, which could reflect wider market implications.

Broader Market Implications

AAPL, widely acknowledged as the world's largest technology company by revenue and one of the Big Five in the American IT sector, relies heavily on its intricate supply chain ecosystem. The contract manufacturers' sales results may therefore serve as an indirect indicator of AAPL's product demand and, more broadly, the health of the consumer electronics market. Meanwhile, Citi, operating under the ticker C, is a global financial services heavyweight and its analytical insights carry weight in market assessments and investment decisions.

Apple, Sales, Citi