Vevo Embarks on a Global CTV Ad Journey with Publica by IAS

New York-based digital advertising veracity trailblazer, Integral Ad Science Holding LLC (IAS), announced a strategic global partnership through its Connected TV (CTV) ad server, Publica by IAS, with Vevo, the world's premier music video network. This collaboration aims to enhance ad serving capabilities on Vevo's CTV platforms, solidifying the company's commitment to providing premium advertising experiences worldwide. Integral Ad Science, recognized for its efficacy in the digital advertising domain, expands its operational footprint beyond its current international presence which includes the United States, United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, Hong Kong, and Brazil.

Revolutionizing CTV Ad Experiences

The partnership between Publica by IAS and Vevo is poised to redefine the landscape of advertising on CTV. With the rapid evolution of streaming media, the alliance comes at a time when consumer viewership on CTV devices is at an all-time high. The aim is to drive the future of ad serving technology by providing unparalleled access to premium inventory and cutting-edge tools for advertisers. The collective expertise of both entities promises to deliver high-caliber targeting, measurement, and optimization to advertisers on a global scale.

A Strategic Step for Integral Ad Science

The link-up with Vevo marks a significant strategic move for Integral Ad Science (IAS). Aligning with Vevo, which garners a substantial viewership with its repository of music-related content, provides IAS with a notable advantage in the CTV advertising sphere. The collaboration allows Publica by IAS to leverage Vevo's extensive audience base while contributing its advanced ad serving technologies to amplify Vevo's monetization of their vast CTV viewership.

Investment, Partnership, Technology