India's Television Market Set for Dynamic Expansion by 2028 Amid Rising Smart TV Demand and OTT Platform Popularity

The Indian television market is undergoing a significant transformation, fueled by the rising popularity of Over-The-Top (OTT) platforms and an escalating demand for smart TVs. This has triggered a shift in consumer preferences, leading to substantial market growth, as outlined in the forecast period leading up to 2028.

Market Trends and Drivers

A major contributing factor to this growth is the digital revolution sweeping across India, which has led to increased internet penetration and the affordability of smart television sets. Consumers are increasingly opting for televisions that offer internet connectivity and access to a multitude of applications, including popular OTT services that provide a variety of entertainment options on demand. This inclination towards feature-rich smart TVs is driving technological advancements and innovation within the industry, reshaping the competitive landscape.

Competitive Landscape and Future Projections

Industry players engaged in the manufacturing and distribution of televisions in India are capitalizing on these market dynamics to strengthen their positions and expand their market share. The report forecasts that by 2028, the Indian television market will witness an acceleration in growth, backed by advancements in the field and the integration of new technologies such as 4K and 8K resolution, artificial intelligence, and internet-of-things connectivity. Companies that remain agile and responsive to consumer demands are expected to emerge as leaders in this evolving marketplace.

India, Television, Market