Companies

Rocky Mountain Chocolate Factory Partners with Renowned Store Design Firm to Revitalize Retail Experience

Published November 16, 2023

Rocky Mountain Chocolate Factory Inc. RMCF, an esteemed confectionery franchisor, manufacturer, and retail operator based in Durango, Colorado, has embarked on a strategic initiative to enhance its store aesthetics and customer experience. The company declared its engagement with Design Well Spent Co., an acclaimed retail and hospitality design firm recognized for its transformative interventions in retail spaces. This collaboration is poised to set a new standard for Rocky Mountain Chocolate's company and franchised-owned stores, reinvigorating their appeal to current and potential customers.

Storied Design Expertise

The team at Design Well Spent Co. boasts a remarkable portfolio, having previously crafted store experiences for major brands such as Amazon®, Starbucks®, and Teavana®. Their award-winning approach to design focuses on creating spaces that resonate with patrons, fostering an environment that not only reflects the brand's identity but also elevates the overall shopping and lounging experiences. The envisioning of Rocky Mountain Chocolate's store refresh by such a experienced firm bodes well for the retail chain's ambition of modernization and customer engagement.

A Sweet Transition

In the competitive sweets market, Rocky Mountain Chocolate Factory's proactive measure in overhauling their physical stores signifies an acute awareness of the importance of retail presentation and the consumer's journey within the purchasing environment. The partnership with Design Well Spent Co. is anticipated to manifest in a series of refined, contemporary designs that will seamlessly blend the timeless appeal of Rocky Mountain Chocolate Factory's products with a fresh and inviting store layout.

retail, design, rebrand