Ulta Beauty: A Closer Look at Rising Options Activity

Recently, there has been a noticeable surge in the activity surrounding the options for Ulta Beauty (NASDAQ: ULTA). This development signals a bullish sentiment among wealthy investors, a trend that shouldn't go unnoticed by market observers. Our analysis today reveals some insightful data collected from public options records.

According to our observations, a striking increase of 21 atypical options activities for Ulta Beauty was flagged, indicating unusual investor interest. This level of activity suggests a significant shift could be on the horizon.

Investor Sentiment Breakdown

Among the current options activities, the viewpoint among heavyweight investors shows a divided sentiment, with 57% of participants leaning towards bullish positions while 42% are bearish. Notably, out of the total 21 options, 19 are puts, amounting to $1,005,628 in value, whereas 2 calls account for $75,210.

Anticipated Price Range

Based on the volume and open interest observed on these contracts, it appears that large investors are focused on a price range of $305.0 to $370.0 for Ulta Beauty over the past three months. This information is crucial for gauging future movements in the company’s stock price.

Understanding Volume and Open Interest

Evaluating the volume and open interest is vital for options trading. These metrics provide insights into the liquidity and investor interest in options tied to Ulta Beauty at specific strike prices. In the visual data observed over the last 30 days, significant fluctuations can be analyzed for both calls and puts, especially focusing on a strike price range of $305.0 to $370.0.

Significant Options Transactions

Symbol	PUT/CALL	Trade Type	Sentiment	Exp. Date	Ask	Bid	Price	Strike Price	Total Trade Price	Open Interest	Volume
ULTA	PUT	SWEEP	BEARISH	03/21/25	$8.0	$7.8	$8.0	$355.00	$200.0K	487	255
ULTA	PUT	TRADE	BEARISH	04/17/25	$12.1	$10.6	$11.64	$340.00	$112.9K	112	107
ULTA	PUT	SWEEP	BULLISH	09/19/25	$17.1	$16.8	$16.8	$305.00	$77.2K	9	142
ULTA	PUT	TRADE	BULLISH	09/19/25	$40.9	$40.4	$40.4	$360.00	$72.7K	61	19
ULTA	PUT	SWEEP	BEARISH	09/19/25	$16.7	$16.5	$16.7	$305.00	$63.4K	9	38

About Ulta Beauty

Ulta Beauty is a prominent player in the U.S. beauty retail market, boasting over 1,400 freestanding stores. The company partners with Target and offers a wide array of products including makeup, fragrances, skincare, hair care, and bath items. Makeup contributes to 41% of their 2023 sales while skincare and hair care each contribute around 19%. Additionally, Ulta provides salon services incorporating hair, makeup, skin, and brow services in all locations. Each store typically spans around 10,000 square feet, mostly located in suburban strip centers. Ulta seeks to expand its franchises into Mexico by 2025. Established in 1990, Ulta Beauty operates from Bolingbrook, Illinois.

With the recent uptick in options trading, let’s now explore Ulta Beauty's current market standing.

Current Status of Ulta Beauty

• The current trading volume stands at 909,418, and the price of ULTA has dropped by 1.64%, now trading at $351.12.
• The Relative Strength Index (RSI) values indicate that the stock is currently in a neutral position, not leaning towards being overbought or oversold.
• The next earnings report is expected in approximately 72 days.

Expert Opinions on Ulta Beauty

In the last 30 days, five professional analysts have shared their insights on Ulta Beauty, setting an average price target of $363.8.

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Among the analysts:

• A Piper Sandler analyst maintains a Neutral rating for Ulta Beauty, targeting a price of $364.
• Stifel's analyst holds a Hold rating with a target price of $400.
• DA Davidson recommends a Buy rating with a target of $415.
• B. Riley Securities continues a Neutral rating, aiming for $330.
• Wells Fargo keeps an Underweight rating, with a target of $310.

While options trading is known for its risks, it also offers higher profit potential. Serious traders manage these risks by continuing to educate themselves, properly scaling trades, following multiple indicators, and closely monitoring market trends.

For those interested in staying informed about the latest options trades related to Ulta Beauty, real-time options trade alerts can be a valuable resource.

Ulta, options, investors