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Meghan Markle Secures New Podcast Deal With Lemonada Media Post Spotify Partnership Dissolution

Published February 14, 2024

Meghan Markle, the Duchess of Sussex, recently forged a fresh partnership for her podcast endeavors with Lemonada Media, a thriving podcast network. This new alliance with Lemonada Media, known for hosting the podcast of esteemed actress Julia Louis-Dreyfus, emerges following the termination of a high-profile contract between Markle, together with her husband, Prince Harry, and streaming giant Spotify marked as SPOT. The previous collation, which was reportedly valued at a staggering $20 million, unfortunately came to an end last year after the royal couple did not successfully meet the predetermined 'productivity benchmarks' as required by Spotify.

About Lemonada Media

Lemonada Media has established itself in the podcasting industry as a reputable producer of original content, attracting significant names in entertainment like Julia Louis-Dreyfus. Lemonada's partnership with Meghan Markle signifies the media company's continuous endeavor to broaden its portfolio of diverse and influential voices. The failed collaboration between Markle and SPOT does not mar the duchess’s pursuit to make an impactful presence in the audio storytelling space—a medium that has seen exponential growth alongside companies such as NFLX, which has expanded its offering from video streaming to now include podcasts as part of its in-house content production.

Implications for Spotify and The Streaming Landscape

The dissolution of the Spotify deal raises questions about the future relationships between high-profile figures and streaming platforms like Spotify Technology SA and Netflix, Inc., indicated by the tickers SPOT and NFLX respectively. Both companies have been avid in signing content creation deals with notable public figures to capture more audience share in the highly competitive streaming market. As the podcasting arena becomes increasingly crowded, strategic partnerships with content creators hold immense potential to influence stock valuations and the broader entertainment industry landscape.

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