Bell Media Expands Crave's Availability to Amazon Prime Video Channels in Canada

Bell Media has reached a strategic partnership with Amazon that will significantly widen the distribution of its Crave streaming platform by making it available to Amazon Prime members through Prime Video Channels in Canada. This move marks a substantial step forward for Crave, positioning it to capitalize on the expansive user base of Amazon Prime.

Comprehensive Entertainment Offering

Crave has long been a competitive player in the Canadian streaming landscape, offering subscribers a rich variety of content, including exclusive original programming, hit television series, and blockbuster movies. With its integration into Prime Video Channels, Crave will offer even more accessibility to its premium content, which could potentially encourage a broader audience to explore its library.

Impact on the Market

As media consumption continues to evolve, companies like Samsung Electronics Co., Ltd. SSNLF, Warner Bros. Discovery, Inc. WBD, and Roku, Inc. ROKU could feel the ripple effects of this partnership. SSNLF provides hardware like TVs and mobile devices often used to consume streaming content, WBD creates a significant amount of the content available on platforms like Crave, and ROKU develops streaming hardware and platforms that could be leveraged to access Crave's expanded service on Prime Video Channels.

Strategic Moves in the Streaming Wars

With this decisive action, Bell Media not only enhances the value of Crave but also strategically positions itself amidst the competitive streaming wars that see big players continuously vie for consumers' attention and subscription dollars. This collaboration with Amazon reflects Bell Media's commitment to growth and adaptation in accordance with shifting market trends and consumer preferences in the digital era.

BellMedia, Crave, AmazonPrime