Companies

ATRenew Expands with Apple Partnership and Booming Refurbishment Sector

Published November 29, 2023

ATRenew Inc. RERE, a leader in the electronics refurbishment industry, has reported a significant increase in earnings, boasting a 28% rise in revenue during the third quarter. This upsurge is a direct result of the company's successful enhancement of its refurbishment operations and its strategic diversification into the non-electronics recycling sector. ATRenew has established itself as a forefront runner in the market, tapping into the growing trend of sustainable consumer habits.

Partnership with Apple Propels Growth

In an effort to expand its presence in the refurbished electronics market, ATRenew has entered a noteworthy partnership with tech giant Apple. This collaboration, centered in Mainland China, has enabled ATRenew to significantly increase its acquisition of used iPhones, which constitute the company's major product category. The partnership with Apple positions ATRenew to capitalize on the vast market of consumers seeking certified refurbished Apple products, ensuring quality and reliability.

Economic and Environmental Benefits

The move towards refurbishment and recycling of consumer electronics not only resonates with the current global narrative on sustainability but also showcases the economic potential embedded in the pre-owned electronics market. ATRenew's business model harnesses both environmental and economic advantages, presenting an innovative solution that appeals to the eco-conscious consumer while simultaneously generating substantial revenue growth.

growth, partnership, sustainability