Companies

Pizza Pizza Secures Historic Partnership as Official Pizza of the PWHL

Published January 18, 2024

In an unprecedented move for professional women's hockey, Pizza Pizza has been heralded as the first-ever exclusive quick-service pizza sponsor for the newly established Professional Women's Hockey League (PWHL). This sponsorship deal positions the renowned pizza chain at the forefront of supporters for the burgeoning league. Pizza Pizza will notably provide its services across the Canadian teams, specifically those in Toronto, Montreal, and Ottawa, marking a significant stride in both sports sponsorship and the exposure of women's hockey on a professional platform.

Impact on Market and Brand Visibility

The collaboration between Pizza Pizza and the PWHL is anticipated to generate a positive influence on market perception for Pizza Pizza, thereby potentially affecting stock performance for those holding shares in the company. This partnership signals Pizza Pizza's dedication to inclusivity and the advancement of women's sports, which could translate to enhanced brand loyalty and consumer support. The relationship not only benefits Pizza Pizza but also the PWHL, as it aids in the league's quest for stable economic support and increased visibility.

Culinary Expansion in the Arena of Sports

Joining forces with the PWHL represents a strategic expansion for Pizza Pizza into the realm of professional sports sponsorships, a domain that can often bolster brand awareness and corporate prestige. The endeavour further demonstrates Pizza Pizza's commitment to fostering a sense of community and aligning with values that resonate with their consumer base. This initiative is expected to reverberate positively through investor circles, particularly for those monitoring the company's market influence and consumer reach.

sponsorship, hockey, investment