Vevo Embarks On A New Global Partnership With Publica By IAS For Enhanced CTV Ad Delivery

Integral Ad Science Holding LLC IAS, a reputed digital advertising verification company, announced a significant development in the realm of Connected TV (CTV) advertising. Their owned CTV ad server, Publica by IAS, has initiated a new global partnership with Vevo, the renowned music video network. This alliance aims to revolutionize the delivery and experience of CTV adverts globally.

Expanding Horizons in CTV Advertising

The collaboration marks a pivotal moment for IAS as it seeks to enhance its CTV advertising capabilities. Vevo, which boasts a vast audience for its music video content, will leverage Publica by IAS's advanced ad serving technology to streamline its global ad operations. The synergy between Vevo's engaging content and Publica's sophisticated ad technology promises to offer advertisers an improved platform to reach viewers with precision and efficiency.

Global Impact and Enhanced Viewer Experience

With this partnership, IAS reinforces its commitment to elevating the CTV advertising landscape. The integration of Publica by IAS's ad tech with Vevo's global presence underscores a dedication to providing a seamless ad experience for the audience while offering brands a powerful tool to engage with consumers. This move is particularly significant as it demonstrates IAS's strategic advancements in the dynamically evolving digital advertising space. Integral Ad Science Holding LLC operates across various strategic locations including the United States, United Kingdom, Germany, Italy, Spain, Sweden, Singapore, Australia, France, Japan, Canada, Hong Kong, and Brazil, having its headquarters in New York, New York.

Vevo, Publica, CTV