Companies

SoftBank-Backed Improbable Divests The Multiplayer Group to Keywords Studios for $97 Million

Published December 19, 2023

In a strategic move, Improbable Worlds Limited, known for its innovations in the metaverse space and backed by the investment giant SoftBank, has successfully divested one of its key gaming ventures. The Multiplayer Group, a subsidiary specializing in multiplayer game services, was sold to Keywords Studios for a total consideration of £76.5 million (approximately $97.1 million). This transaction signifies a notable shift in the business direction for the metaverse firm which had previously acquired The Multiplayer Group back in 2019.

Details of the Transaction

The sale of The Multiplayer Group constitutes a strategic repositioning for Improbable as it navigates the ever-evolving metaverse and gaming landscapes. Keywords Studios, an international technical services provider to the global video game industry, has expanded its offerings with this acquisition, further cementing its position within the gaming services sector. The deal was realized at £76.5 million, translating to $97.1 million, based on current exchange rates. This move by Improbable is indicative of a larger trend where companies within the gaming and tech industries continually adapt and refocus their business models to align with market demands and opportunities.

The Impact on the Companies and Their Strategies

For Improbable, the divestment of The Multiplayer Group enables the firm to reallocate resources and hone its focus on its core offerings in the metaverse space. As a firm that has attracted significant investments from SoftBank, a major player in the technology investment space, Improbable's strategic decisions are closely watched by the industry. On the other hand, Keywords Studios' acquisition is seen as a move to bolster its service capability and address the increasing complexity of multiplayer games. By integrating The Multiplayer Group's expertise, Keywords Studios is poised to enhance the value it provides to its clientele, ranging from small indie developers to large-scale game publishers.

SoftBank, Improbable, Keywords, Metaverse, Gaming, Acquisition, Divestiture, Multiplayer