Analysis

Roku Stock Analysis: Prospects for the Next Five Years

Published November 3, 2024

Roku is an intriguing player in the streaming TV sector, a space dominated by major tech giants with vast resources. Despite this, Roku has emerged as the market leader in the United States and is increasingly capturing market share in international territories, including Mexico. Currently, Roku boasts an impressive 85.5 million streaming TV households that engage in approximately 32 billion video hours quarterly.

Despite these strong growth metrics, Roku's stock performance tells a different story. Over the past five years, shares have decreased by 57%. This decline can primarily be attributed to concerns from investors regarding the company's profitability, which has struggled to materialize. However, it's essential to remember that past performance is not necessarily indicative of future results. Roku continues to expand its business, and its stock price is currently at some of its most affordable levels in recent years.

Looking forward, the question remains: where will Roku's stock be in five years? Let's examine the current trends and numbers.

The Ongoing Streaming TV Shift

Roku stands to benefit from the ongoing transition to streaming TV. According to Nielsen, streaming accounts for just 41% of TV viewership in the U.S., leaving significant room for growth. It's projected that this share could rise to nearly 100% over the next 10 to 20 years.

Roku captures a considerable portion of this viewing. Historically, most of its audience engaged with third-party services like Netflix. However, Roku has developed its own free streaming service called the Roku Channel, which has gained a 1.6% share of U.S. TV viewing. This channel has quickly become the third most popular app on the Roku platform, demonstrating strong interest as it is exclusive to Roku. In the last quarter, streaming hours on the Roku Channel surged by 80% year-over-year.

As viewing hours increase—particularly on the Roku Channel—top-line revenue is expected to benefit. Indeed, Roku's platform revenue grew by 15% year-over-year to reach $908.2 million in the last quarter. This segment features a high gross margin of 54.2%, largely driven by ads and promotional expenses.

Improving Profit Margins

Over the past five years, while Roku’s stock has declined nearly 60%, its revenue has increased significantly by 232%. It is clear that top-line growth is not a concern. However, the main issue lies in profitability. The company's operating income stood at -$600 million over the past year, a trend that has persisted for several years. Fortunately, there are signs of improvement; operating margin in the latest quarter was -3%, nearing break-even.

Whether Roku can continue to improve its operating margin will be crucial for investors. If the company manages to grow its revenue while raising profit margins, it could become significantly more profitable.

Future Stock Performance

The uncertainty surrounding profit margins will play a vital role in shaping Roku's stock performance over the next five years. Revenue growth appears sustainable, thanks to the global shift towards streaming and Roku's strong foothold in North America and Mexico.

Total revenue saw a 16% increase year-over-year last quarter, and a 10% average annual revenue growth seems achievable for the next five years. This could result in an estimated annual revenue of approximately $6 billion in five years.

However, the real question lies in profit margins. Given Roku's average gross margin of 45%, it is conceivable the company could reach around 10% profit margins as it scales further. This would imply around $600 million in annual earnings based on $6 billion in revenue.

Currently, Roku’s market cap is around $9 billion, translating to a forward P/E ratio of 15 for the next five years. While this is relatively low, it is not significantly below the long-term average. Unless Roku’s stock garners a premium earnings ratio in five years, the outlook based on these estimates suggests minimal price appreciation.

Ultimately, unless investors anticipate that Roku will exceed 10% revenue growth annually or achieve significantly higher profit margins, there may be limited incentive to invest in this stock. The expected returns over the next five years may not appear particularly compelling.

Roku, stock, profit