Companies

HMD to Launch Nostalgic Barbie-Themed Nokia Flip Phone in Collaboration with Mattel

Published February 25, 2024

In a blend of nostalgia and contemporary style, HMD Global, the home of Nokia phones, has announced an exciting venture that will see the release of a hot pink Barbie flip phone. This summer, fans of the iconic doll and retro tech enthusiasts are in for a treat with this stylish new offering. The release represents a unique partnership between HMD and Mattel, Inc. MAT, the creator of the Barbie brand. The collaboration aims to tap into the collective memory of the Barbie legacy, while also leveraging the trendy revival of flip phone designs.

Detailed Design and Features

The upcoming Barbie phone is not just a novelty. It promises to marry Mattel's expertise in children's entertainment with HMD's technological prowess. The flip phone is expected to feature a sleek hot pink color scheme, synonymous with Barbie's signature aesthetic. The design details, technical specifications, and additional features remain under wraps, but anticipation is high for a device that blends functionality with the fun and flair associated with the Barbie image.

Strategic Collaboration between HMD and Mattel

This strategic partnership leverages the strengths of HMD Global and Mattel, unifying the technological innovation of Nokia phones with the wide-reaching, beloved Barbie brand. Mattel MAT, headquartered in El Segundo, California, is a global leader in children's entertainment, known for creating and producing toys that inspire imagination. Nokia Corporation NOK, headquartered in Espoo, Finland, is recognized for its robust and reliable mobile and network solutions. By joining forces, these two companies aim to capture a diverse consumer base that holds nostalgia for the classic flip phone while appealing to Barbie enthusiasts of all ages.

investment, technology, collaboration