Technology

Elon Musk Reconsiders His Stance on Apple's Vision Pro Technology

Published January 22, 2024

Elon Musk, CEO of TSLA and SpaceX, has made a notable pivot in his view on emerging mixed reality technologies—specifically Apple Inc.'s AAPL rumored Vision Pro headset. Initially critical of the new technology, Musk displayed intrigue and an openness to experimenting with the product shortly after his critical remarks circulated on social media.

Initial Skepticism and Rapid Shift

During a recent exchange on social media, Elon Musk reacted to a meme that satirized future technological advancements by expressing skepticism about the practicality of mixed reality headsets. However, his tone shifted within just a few hours. This unexpected change in sentiment signals that even business magnates like Musk are responsive to the rapid developments in consumer technology, particularly in the realms of virtual and mixed reality—an area where AAPL is said to be investing significantly.

Apple's Foray into Mixed Reality

AAPL, renowned for its consumer electronics, software, and services—and known as the world's largest technology company by revenue—seems poised to expand its innovative boundaries into mixed reality. As of 2021, Apple holds a prestigious position in several markets, including as the fourth-largest PC vendor and smartphone manufacturer. The interest from a tech vanguard like Musk could forecast a promising intersection between electric vehicles, clean energy, and immersive technologies.

The Tesla Phenomenon

Meanwhile, TSLA, a frontrunner in electric vehicles and clean energy, continues to make strides in its respective industries. Notable for its dominant sales in the electric passenger car segment and its substantial role in renewable energy solutions, TSLA also demonstrates a pattern of engaging with cutting-edge technologies. Musk's latest comments could hint at a potential synergy, or at the very least, a curiosity in the integration between Tesla's core mission and the capabilities of mixed reality as championed by AAPL.

Tesla, Apple, Musk